Blog

And the winner is…

Evoco Design recently called on the Victorian community to nominate their favourite charity, not-for-profit or volunteer organisation to receive $10,000 gratis design services to coincide with our 10th birthday. We received almost 100 nominations and after the difficult task of assessing each, we have a winner.

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How to create a cult-like following and brand

Just last week I was asked for the millionth time whether or not my business was a cult. My answer has become YES, which tends to get funny looks. So here’s the question: If people refer to your business as a CULT, is that a bad thing?

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People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
— Paola Antonelli

The 5 king hits that make your competition irrelevant

All happy companies are different and rarely need to compete on price.
All struggling companies are the same and are forced to compete on price.

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5 key principles that Apple use to keep us hooked

It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one.

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Thinking about design is hard, but not thinking about it can be disastrous.

– Ralph Caplan

Where are you on the entrepreneur journey?

The entrepreneur journey is more predictable than you might think. There are 6 individual stages, each with their own set of struggles and challenges.

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The top personal brand conference in the world

The event dubbed by The Huffington Post as “The World’s Leading Personal Brand Accelerator” is coming to Sydney, Melbourne and Brisbane.

Inc.com called it “One Of The Top Personal Brand Conferences In The World” – it is designed for entrepreneurs, business owners and senior leaders with the objective of the Business Brand Accelerators to unlock more value from the experience, ideas and intellectual property that’s already in your business.

You usually only see this stuff in the depths of Silicon Valley – but this Brand Accelerator is taking Sydney, Melbourne and Brisbane by storm. Over 5000 business owners, leaders and entrepreneurs have attended, it’s well worth checking out.

As a partner we’ve scored a special friends rate for a limited number of tickets, get yours here.

Evoco Design is turning 10

We’re turning 10. To celebrate, we’re giving away $10,000 FREE design services. Nominate your organisation or not-for-profit.

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Farewell to 2016

Thank you to all our clients for your loyal support during the year! Wishing you a Merry Christmas and a Happy New Year. We hope you have a relaxing holiday season and look forward to working with you in 2017!

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Video production for not-for-profit

We were recently engaged by Interchange Incorporated to help showcase the wonderful volunteers, staff and families that make up the Interchange community.

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Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.

― Chris Arnold

Design is the silent ambassador for your brand.

– Paul Rand

Website design for aged care

At Evoco Design, we align ourselves with strategic partners that specialise in marketing communications, regularly teaming up with Hootville Communications to deliver clients savvy creative solutions. Over the years we have worked with Merri Community Health Service, Inner Melbourne VET Cluster (IMVC), Inner South Community Health and LASA (Leading Age Services Australia) to name a few.
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

― Tom Peterson

Newsletter design refresh

We have been working with Our Community since 2007, one of our very first clients, assisting with design and creative services when required.

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Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

– Paul Rand