Just last week I was asked for the millionth time whether or not my business was a cult. My answer has become YES, which tends to get funny looks. So here’s the question: If people refer to your business as a CULT, is that a bad thing?
All happy companies are different and rarely need to compete on price.
All struggling companies are the same and are forced to compete on price.
It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one.