Good design is a lot like clear thinking made visual.
– Edward Tufte
I didn’t get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that’s what makes it interesting.
– Mike Davidson
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
— Paola Antonelli
Thinking about design is hard, but not thinking about it can be disastrous.
– Ralph Caplan
Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.
― Chris Arnold
Design is the silent ambassador for your brand.
– Paul Rand
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
― Tom Peterson
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
– Paul Rand