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influence

How to create a cult-like following and brand

Just last week I was asked for the millionth time whether or not my business was a cult. My answer has become YES, which tends to get funny looks. So here’s the question: If people refer to your business as a CULT, is that a bad thing?

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The 5 king hits that make your competition irrelevant

All happy companies are different and rarely need to compete on price.
All struggling companies are the same and are forced to compete on price.

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